Capabilities link: Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the "sucking sound of the core."Īnthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Transformation B Creating a new growth engine, such as how Amazon became the world's largest provider of cloud computing services. Transformation A Repositioning today's business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service. That moment starts with the core dual transformation framework: It is the moment when business legacies are created. It is the moment when a market also-ran can become a market leader. Disruptive change opens a window of opportunity to create massive new markets. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Game-changing disruptions will likely unfold on your watch.
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